Cor this must have killed them to enter this market.
Paris, 16 January, 2007 – Sony Europe’s Recording Media & Energy (RME) division today announced the company’s entrance to the CompactFlash™ memory card market. The first product line-up, to be announced shortly, is designed to handle the demanding speed and performance requirements of digital SLR cameras and is available with up to 4GB of storage capacity for the most demanding user.
“High end digital camera enthusiasts, from consumers to professional photographers, have a huge and growing demand for storage capacity,” said Renaud Isnard from Sony Europe’s Network Media division. “With the addition of CompactFlash cards to its product range Sony widens the choice for users of D-SLR cameras, such as the new Sony α100 model, that are looking for fast and reliable recording media from a leading brand.”
The first Sony CompactFlash™ memory cards will be available later this Spring. The initial line-up will include CompactFlash Type I cards with 66x and 133x transfer speeds and capacities between 1GB and 4GB. The products will be branded as part of Sony’s α100 D-SLR camera system.