The i'm Initiative and new secret emoticon

I have been wondering why people have have this  in Windows Live Messenger. So after some digging I found out.  

Microsoft is giving Windows Live Messenger users the chance to give money to some charities as part of their “I’M Initiative. Just add some letters to your display name in Live Messenger, and a share of the advertising revenue made during your chat sessions (yes, IM clients have to pay the bills, too) will go to the organization of your choice.

Check out this blog for a bit more info, here are the “codes” you should put in your title

• American Red Cross
  *red+u
• Boys & Girls Clubs of America
  *bgca
• National AIDS Fund
  *naf
• National MS Society
  *mssoc
• ninemillion.org
  *9mil
• Sierra Club
  *sierra
• StopGlobalWarming.org
  *help
• Susan G. Komen for the Cure
  *komen
• UNICEF
  *unicef