damm, since the merger Virgin has been on the war path!
Source: http://www.tech.co.uk/home-entertainment/tv/news/virgin-challenges-freeview-to-free-tv-fight?articleid=461180734
Vrgin Media has ratcheted up competition in the free-to-air TV market with the launch of Virgin Free TV for people living in non-cable areas. The extension of Virgin’s TV services to the digital terrestrial platform does come at a price though – you will need a different set-top-box and have to subscribe to Virgin’s ADSL broadband package.
The new boxes will offer viewers over 40 free-to-air TV channels and 25 digital radio stations, while subscription-based extra channels are sure to follow.
flaphead.com 